Around 2 years ago, while I was still at university following my Masters Degree I had the opportunity to take part in a work integrated study unit called WIL (Work Integrated Learning) at Deakin University’s Burwood Campus.

The Work Integrated Learning Unit aka WIL was managed by the Freelancing Hub, which was back then a newly initiated program to provide students with real work place experience under DeakinTalent Program. While working with the FreelancingHub our team had the amazing opportunity to create a Communication Plan for the Tunstall Square Shopping Centre in Doncaster East. As enjoyable it was, this project had a lot of potential and we didn’t even realise it back then.

Read about the project here: Project Tunstall Square

After nearly 2 years of finishing my Masters, today I get tagged on a Facebook post by one of the team members which was involved in the same project as I was in the Work Integrated Learning Unit at Deakin.

And you know what, this post was about the 2nd stage of one of our proposed ideas going live!

Watch the video of the 1st stage here:

Yes! it is a big deal, I mean who would have thought that this would actually happen?

Now I’m sitting here writing about this, because its a great feeling to see that the ideas were put in to action and it is not just helping the stakeholders which we were involved with during the project but also the community around it.

The details of the 2nd stage of the project are below

I intend to actively take take part in this community project and maybe draw something if they permit! 

Tasmania: Leaving cardboard houses

The end of 2018 was a blast!

I had the chance to end the year with an adventure, with a good friend and a great partner (in crime).

Nah! we didn’t go to middle earth but yeess! we got close enough (i guess).

Flew to Tasmania with my favorite nerd and it was truly an adventure.

Before flying to Tasmania we did do bit of research and planed out the places we were intending to visit. As a result we were able to cover most of the island and what it had to offer. We stayed at Howrah and our Airbnb had these two flooofs! Talk about a good deal!

We drove pretty much everywhere and renting a car was a smart move in my opinion. It gave us the ability to travel at ease and save time on the road as I am personally not a major fan of public transportation. Highly recommend to rent a car if you’re planning to visit Tasmania.

This was our mad ride for the whole trip. Driving an automatic car for a long time period gave me kind of a leg lag, (its like jet lag, but for your legs because you’re not using your clutch).

With this on the road we were able to visit the following places.

Freycient National Park – Coles Bay
Mona – Museum of Old & New Art
Bonorong Wild Life Sanctuary
Devils Corner Cellar Door
Seahorse World
Port Arthur Museum
Tahune Air-walk

Here are some pictures from those places!

Coles Bay


Bonorong Wild Life Sanctuary

Devils Corner Cellar Door

Seahorse World

Port Arthur Museum

Tahune Air-walk

And here are some of other random snaps which we took while goofing around!

And finally a small compilation of snippets I captured during the trip 🙂

So now our next adventure awaits!

Image Credits: Mei (Most of it!)

I Did A PAX! In Normie Style. :D

Okay guys, if you guys were wondering where i was through out the event. This post will explain what i was up to. This time i tried out PAX in a different way than i usually do, which i highly enjoyed. :3

So i got there around 10.30am … maaaaan! Did you guys see the line(s)? We were being horded like kettle :’) , yet it was fun to line up. Haven’t actually lined up for a pop culture convention for sometime. This was good 😀 the hype was real !!!! 

And after like good 30 minutes of grinding in the lines, finally was able to get in. YAY!!! 😀

After getting in, i was walking around and consuming the ultra nerd-ness inside the convention halls. It was huge… well as always. But after years im actually going as a normie and it was nostalgic and a great feeling :3

After a while i ended up at this place!

This was the indie games area. I always had a strange love towards indie games, you’ll know if you take a glimpse at my steam library. 

As i was snooping around the indie games section, i ended up at this amazing work of art. 

This was like a combination of hyper light drifter, monument valley and bastion. Played the demo, and absolutely loved it. Its still at it’s development stages, however the developers are planning to publish the game around next year. I am so keen for this one 😀

In between the indie feels, i was walking around to check out other areas of the event. And this is what i got to see!

Now i am even more keen to get myself a switch! I mean dancing is a good exercise 😉

Then i moved on to test out some gaming headsets. I am in dire need of a gaming headset or any type of a good headset for my video production work as well, so ended up goofing around with Audio-Technica headsets and tried them out. I think i might have found a winner there, but i need to do more research on this.

Tried to get a panorama afterwards, not sure whether it worked. But i mean something is here 😛

Being inside of the convention hall was getting bit too hectic and i needed to get out for a while, to get some fresh air and look what i get to see. 

and then this too! 

All these nerds, battling out for the freebies by Bethesda. Well i gotta say, there were some cool free give-aways. 

After walking around the outside of the convention hall i retrieved back to the indie games section once more to try out more of the indie goodness. 

Tried this one, and it is a co-op type game and it was great fun! There is a high chance that i might buy it when it gets published. 

Getting out of the indie section took me back to the lobby area out side of the convention hall and it gave me the chance to take few cosplay pictures as usual. When i say few, its like less than 10, i know right! NO REGRATS!!!!

If you’re keen on following my work you can do so here : GanjaNinja™

Ohh and i brought some things for myself as well 😀 Gonna try out this board game tonight after i am done posting this! Excited for this 😀

So after a great first day at PAX AUS 2018, i am back in my man cave and chilling and thought of writing this to tell what happened through out my day! 

Here is a small video snippet of my day!

I will be at PAX AUS 2018 tomorrow, doing the same thing and trying to make the best out of the event. Hope you all enjoy the event as well.

Australian Institute of Hotel Engineering Journal (AIHE) Publications 2018

With NCE Commercial I had the opportunity to produce advertisements for the Australian Institute of Hotel Engineers (AIHE)  Hotel Engineer Journal.

View Full Issue Here
View Full Issue Here

Additionally I had the opportunity to be an active participant representing NCE Commercial at one of the Australian Institute of Hotel Engineers (AIHE) Conference at Park Hyatt Mleboure, Victoria in July 2018, introducing the CHiQ Smart Digital Signage. It was a great experience!

Currently I am involved with the Smart Digital Signage’s Developments at NCE Commercial and look forward to make the project a success.

Read more on that here.

NCE Commercial has lift off! – New website launch!

Its been a great experience working on NCE Commercial’s corporate website. I was able to complete this project under the supervision of Damien Fong (Marketing Manager of SPS Corporation) with in the allocated time period.

The newly designed website brings

  • Simplified content
  • Aesthetic appeal
  • Streamlined menus for easy navigation
  • Responsive  layout for all platforms
  • Increased visibility of the products offered by NCE Commercial

Through design and development following key features were implemented

Browse by categories to navigate and access products offered

Browse by brand to access products which are under a specific brand

Promotions and news area incorporated with a blog for content publication

Projects completed by NCE Commercial and case studies related each project

Currently the website is live and fully functional. You can access it here.


Augmented Reality with Bellini Fine Moulding

Its been an amazing experience working at SPS Corporation for the past couple of months. One of the best things happened to me this year was being able to work in this great work place. As I joined the organisation, I was lucky enough to initiate a very cool augmented reality project for one of the organisations sectors “Bellini – Fine Moulding

The augmented reality experience was created by using Zappar , an application which allows the user to create their own augmented reality experience with powerful tools.

With the previous knowledge in 3D graphic design and augmented reality applications the adaptation of the new application and implementation was made easy. However understanding the application and integrating media content did take bit of a time as this project was more of a trial/demo.

I would like to thank our marketing manager Damien Fong for giving me the opportunity to work on this project and providing me the guidance and support to always make things better.

As a result were able to produce a functional augmented reality application with 3 weeks time.



Deakin Talent Ambassador Program

In early 2016 I had the opportunity to take part in the Deakin Talent Ambassador program. A program which promotes services related graduate employment and finding suitable career paths for students at Deakin University

I started working as a student ambassador for the Deakin Talent Connect platform, under the Digital Strategy team of DeakinTalent. The ambassadors task were to make awareness of the services available such as DeakinTalent Connect, Resume Workshops, Interview Workshops and etc, via DeakinTalent to students at Deakin University.

As a result I was able to take part in the Experience and Employment Expo Events held at Deakin University,Burwood.

After working in the team, I was recognized for the skill sets I had in the field of multimedia content development. As a result, I was able to work in closely with the DeakinTalent’s new web portal. My tasks were to produce videos for reach services available in the DeakinTalent. I was directly involved with the pre-production and post production of video content development in this project.

Following are some of the videos i produced for the web portal.

Career Success Workshops

Deakin International Student Careers Program

Students Leading Students

For more information about DeakinTalent you can click here.

Project – Tunstall Square

I had the opportunity to engage and take part in Deakin University’s Freelancing Hub internship unit, in Communication and Creative Arts (ACC700) from February to May 2017. This was not a mere internship unit which bared credit, also was a great experience in both academics and professional development.

In relation with the project Tunstall Square, this blog post will be addressing the areas of Overview of the specifics of my part in the project,Examples of my input and creations and what part they played and How it was planned and delivered.

I was able to work with an amazing team on the project Tunstall Square, a shopping center situated in the Manningham neighborhood. It is one of the largest strip shops in the area. The objective of the project was to create a communication plan which supported the following;

  • Create Tunstall as a holistic health center
  • New signage approach / stress free car parking signage
  • Social Media approach / content creation for social media
  • Encouragement of younger demographics
  • Creation of event’s approach with a wide variety, that can incorporate children

(source :

Overview of the specifics of my part in the project

The main objective of the project was to deliver a communication plan to client. The requirements were gathered during the first client meeting at the initiation of the project, on week one. Then a client brief was created to understand the problems and in order to create solutions. The project’s deliverable were divided in to specific areas, in relation with the client’s requirements. Following are the areas the project gave attention to;

  • Creative approach (Signage and Stress Free Car park Signage)
  • Events and Competitions
  • Social Media approach /Content Creation for social media and prototyping
  • Cost and budgeting

The areas which I directly got involved was the creative approach to signage, stress free car park signage and creation of content for social media approach.

Creative Signage Approach

In this project my role was to act as a creative consultant. The objective was to develop a creative and feasible approach of signage for the Tunstall Square shopping center. Firstly a research was carried out to understand the demographics of the area. Then clients requirements were incorporated with the solution. As a result  I was able to develop a solution which caters clients needs in both signage and stress free car parking signage.

Social Media Content Creation (Video Production)

Creating new content for the social media approach was one of the major tasks in the project.  I carried out the pre-production of the video capturing and post production of the Tunstall Fresh (a fruit and vegetable shop at Tunstall Square) promotional video.

Except for the above areas, I was involved in the social media approach in creation of the prototypes of each social media platform which was selected for the project’s deliverable.

Examples of my input and creations and what part they played

Signage Approach

In the signage approach, after carrying out a research simultaneously with the demo-graphical research a solution was created. It was to suggest a signage approach which fulfills the clients needs. Due to the fact the location attracts seniors of the community, but at the same time the client’s need included, attraction of younger crowds to the shopping center  two different approaches of signage were introduced.

Perspective prototypes were created for both traditional and digital approach, for documentation and presentation purposes. The implementation locations of the signage was taken into consideration while this process was carried out. Following are the prototypes created for the both signage approaches and the appointed installation locations of each type.

Traditional Approach


Installation locations

The prototypes were designed to provide the client the idea of how the approach will look like in real life. Perspective views of the selected traditional approach (Pylon signs) were used to develop the prototypes. Installation locations were appointed after considering the demographics and foot and vehicle traffic around the shopping center. The installation locations are marked by red squares.

Digital Approach

Digital approach was developed, as it would aid to attract younger community to the shopping center. Following are the prototypes and installation locations.

Installation locations

As a recommendation, a mixed approach of signage was suggested for our client in appointed locations considering the traffic and the crowd density of the shopping center.

Car Park Signage

The stress free car park signs were another area which I was involved in. As a solution I suggested to incorporate art work on car park spaces. The idea was to incorporate the communities such as schools, sport clubs and other community clubs to create and draw artwork at car park spaces. This can be also incorporated with areas such as events, competitions and promotions. The following is an image which represents the idea.

(source :

(source :

Comparison view


This was an area which client showed much excitement during our second client meeting and at the final presentation. The client mentioned us that the organization wishes to put this idea in to practice in the future.

Social Media Content Creation

One of the client’s requirements were to revamp and create content for their social media sites (Facebook and Instagram). Production of promotional videos for Facebook was carried out. Production included pre-production and post production phases. Pre-production was carried out at Tunstall Square. The video which I produced is for one of the shops at Tunstall Square. It was Tunstall Fresh, a fruit and vegetable shop.  The following is the outcome of the production.

This video was to showcase the idea of content which can be used in social media platforms such as Facebook to promote shops and services available at Tunstall Square shopping center. These videos can also be used to convey the core values of Tunstall Square.

Few other promotional clips were created by another team member which I was involved in capturing content (Pre-production).

How it was planned and delivered

The planing was carried out on the first week of the project. Our project manager helped us to create a project planner. It was divided in to areas in relation with the weeks which we have allocated for the project. The areas were as follows;

  • Client Brief
  • Research
  • Analysis
  • Design
  • Development
  • Implementation

The first phase, client brief was created with the team members to understand the requirements of the client and the project. It was carried out in during the first week after meeting the client in person.

After client brief was created, as a team we separated areas of our specializations to carry out the objectives of the project. The following image represents the areas and tasks which had to be carried out.

After appointing the tasks to team members, I was given the tasks in the area of Signage and Video production.

During the research phase of the project, I carried out research on different approaches on signage and video ideas for social media. During this phase of the project I was working closely with the team members who were carrying out their own research in demographics and social media. As a result documentations were created on creative signage approaches and video productions. Later it evolved to a presentation which each week we presented to our project manager to receive feedback for changes and enhancements.

The phases of design and development were carried out simultaneously. As a result I was able to deliver a prototype of perspectives of signage approach in both traditional and digital. During the same time story boards were created for video production which was carried out in the development phase.

As a result, our team and myself was able to deliver number of promotional video content. These content were updated and enhanced with the feedback received from our project manager and other stake holders.

All the above tasks and planning the phases were made easy with Microsoft office 365’s online planner application. It helped the team to share, communicated and manage tasks. It was also connected with our SharePoint folders as it supported the clarity of the tasks which were carried out.

As a result in combination of all of the above factors, as a group and also as an individual, was able to deliver the requirements of the project effectively and efficiently. The idea of planning and phasing the project made the process easier. The constant feedback and support from our project manager aided to make the project a success. The final presentation was delivered to our client and few other stake holders on the final week of the project. It was a successful presentation session. Great feedback was received from the client and other stake holders which were present at the presentation.

 Group picture with Emma Simpfendorfer (Project Manager) and Supervisor of Freelancing Hub and Irene Goonan (Tunstall Square Representative/Client)

 A selfie with the client after presentation.

Team members (minus Matt Haycroft)

Overall it was an amazing experience, which was not only educational, also professionally enhancing.  Special thanks go to our client for giving us the opportunity to take part and engage with the project and our project manager for providing us continuous support and guidance through out the internship period to make the project a success.

New Domain : Kick start that blog eyyy!

After years i have finally got myself a domain on the cyberspace. This is a long waited moment in my life. The idea of publishing creative digital content online is important to a creative digital designer and i have been doing it under other hosts through out the past years, as i always thought i was not ready to have my own domain. But today i finally purchased and have made that footprint on cyber space. Yea, it might be a small step to many out there, but for me it is a milestone.

As a result of that, i have started my own blog in relation with my portfolio where i can share my thoughts related to digital media, visual design, creative approach, photography and many other areas which i have interest in.